Find out all you need to know to get started using content curation effectively for B2B lead generation with content marketing.
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How do you effectively apply curation to B2B content marketing in your business and marketing program? What strategies do you use? How and where do you start?
This eBook is designed for B2B content marketers who want to use curation as part of their strategy. We will try to be practical, helping you make the best strategic and operational choices.
This 40 plus page eBook is both a what-to-do and a how-to guide on planning and executing your curation strategy for content marketing.
Detailed EBook Outline
Why is Curation a Hot topic? 5
Search Engines and SEO 5
Efficiency 5
Long Tail Effects 5
Authority 6
Timeliness 6
Social Media Sharing 6
Blogging 8
Why is Curation important for B2B Content Marketers? 8
Is Curation Right for Your Business? 9
What is Content Curation? 10
Curation and B2B Content Marketing – Why? 16
Driving Traffic 16
Lead Nurturing 17
Sales 17
Opportunities 17
Customers 18
Consistency 18
Saving Money 18
Faster Results 19
Brand & Thought Leadership 19
Inspiration Source for Original Content 21
Curation Sweet Spots 22
Driving Traffic 22
Thought Leadership 22
Nurturing Leads & Customers 22
Curation Strategy 23
Company Blog 25
Yes, If… 25
No, If… 26
Sometimes! 26
Curated Industry Site 27
Own Your Niche! 27
Newsletters 28
Social Media Sharing 28
Nurture Leads 29
Putting It All Together 30
Integrating Curation with your Content Marketing 31
How to Do Content Curation 32
Finding Content to Curate 32
What Content to Share 33
Content Curation Standards 34
Filtering And Selecting 35
Sorting, Sharing, and Publishing 35
Niche Portal 37
Blog 37
Social Media 39
Driving Website Traffic 41
Social Media 41
Niche Portal 41
Blog 41
Newsletters 41
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